The Benefits of Repurposing Content

Margaret Fontana, Margaret Fontana Media
The biggest element to making content that can be applied to your other digital platforms is by first creating one long form piece content. 

From the long form you can then edit, transcribe, cut down, resize, repurpose the topic asset to fit into:

Web: Create a landing page that can be linked to from social media posts and email campaigns.

Social Media: Make a series of Instagram stories or Facebook live videos using part of the long form content. You can also create a Snapchat filter or sticker set with part of your long form content.

Podcast: Use part of your long form content as an intro or outro for your podcast episode.

Short Form Video (@tiktok #youtubeshorts @instagram @pinterest and more): Cut down part of your long form video into shorter videos for use on other platforms like TikTok, Instagram Stories and Pinterest.

Tune into my podcast to learn more: