Showing posts with label content strategy. Show all posts

How To Get More Out of Your Content

How To Get More Out of Your Content


Here's a break down to see exactly how many people visit the most popular platforms.

  • Facebook has 2.5 billion monthly users
  • YouTube gets 2 billion people logging in every month.
  • Instagram, which is also owned by Facebook, sees 1 billion unique visitors each month.
  • Twitter sees about 330 million visitors every month.

In order to appeal to those consumers, creating content that will grab their attention and provide them value will be a priority for brand's and personal businesses moving forward. 

Here are top 4 areas to consider when producing content and increasing the usability of your content across media features. 

1. Use Your Social Media Channels to Amplify & Increase Your Content Reach⁣


2. Start a podcast or take your content and media news put it to audio on a podcast or start utilizing Twitter Threads and Audio Tweets.⁣

3. Add your press releases or latest podcast, news, or articles to your email signature, or if you're trying to grow your email list add text and language to the same signature.⁣

4. Add video to your social media content and or start filming your next podcast or record your top expert or leader discussing your latest news, press, etc. Video can then be amplified off Facebook, Instagram, Youtube, IGTV and more.⁣

To learn more and create a quality strategy, let's connect margaret@margaretfontana.com 


New Year, New Social Media Strategy

The  biggest question that usually comes up for most brands and businesses is how to make their goals and strategy better over time, especially in the New Year when goals are set and benchmarks need to be met.   With technology and digital consumption changing on a daily basis its hard to know where to put your resources and budgets for advertising. The ways to tackle this is to do your research on your audiences and where they're consuming your content, which type of content, on which platforms, for how long and why and are they buying a product, your service or perhaps just returning for more information? (which may also be a good thing for brand awareness.)  Wow, lots of questions and research to do.

The bulk of work in preparing for a strategic social media strategy is based on research and your data.  Obviously this isn't always the sexiest, but in the end when you're prepared and able to provide value to your consumers and audience you are ultimately satisfying a need for them, which then produces results. (conversions = sales, calls, brand awareness, etc.)  A lot of this seems overwhelming when it's just you running a business or brand, the good thing is most social media platforms today provide very robust analytics and if you have someone working with you or for you for this purpose-- have them prepare basic analytics and research on your current audience interactions-- Not engagement, that's not a real metric and does not convert. (drop the microphone here)  Look at visits, LIKES, cities, most popular content, demographics, etc.

Here's a brief go to list on how to best approach your 2020 social media  strategy: 
  • Focus on less likes and more traffic.
  • Review your analytics and how your content is performing, this will enable to create better content tailored for your audience. 
  • Investigate engaging with influencer marketers, including micro influencers. 
  • Test paid ads and which platform performs best for you and your content.
  • Become aware of privacy and security concerns. 
  • Explore Facebook groups and how it could benefit your brand, product or service. 
  • Use more video to highlight your company, brand, product or event. 



→To connect with me email me at margaret@margaretfontana.com 

Digital News: Stats To Support Video Use In Your Digital Strategy

Video Marketing Statistics

  • By 2019, 80% of global Internet consumption will be video content.
  • 86% of online video marketers use video content.
  • 81% of people feature their video on their brand's website.
  • 7 out of 10 marketing professionals are optimizing video for SEO.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Marketers who use video receive 41% more web traffic from search than non-users.
  • 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget
  • Marketers who use video content get 66% more qualified leads per year.
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI
  • Video in email leads to a 200-300% increase in click-through rates.

To hear more on this topic, listen to one of my podcast episodes: 


5 Tips On Developing Your Online Presence





5️⃣Tips  on Developing an Online Presence ⤵️ 

* Establish credibility
*Showcase Your Individuality 
* Offer exclusive content 
* Share the spotlight
*Be a contributor

Using Video In Your Digital Marketing Strategy to Increase Brand Reach


Listen to the below podcast: 

Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them



Learn effective and key elements to building a successful social media strategy for your business or brand. Learn about goals, content, analytics, platforms, social media engagement and more. Social media is one of the most powerful marketing tools in your arsenal 90% of young adults use social media to communicate with brands, and this statistic is increasing. Tune into my podcast for more information: