Showing posts with label Google. Show all posts

Why Use Video In Your Content Strategy?

"In 2020, about 72% of customers would rather learn about a product or service through videos, and Cisco predicted that video will even make up 82% of all internet traffic in 2021." - More

Learn how using video can improve your content strategy, click on my podcast below. In this episode I started talking about using video back from 2017 and the predictions for up to 2020, the element to note is that online video consumption is increasing by day due to newer technologies on each platform, this conversation on video is ongoing.  If you're not using video, time to start producing video content.  

Podcast Results Now Live in Google Searches

Have you ever wanted to create a podcast? Creating podcasts have become a staple for most major and personal brands.  More than ever you have access to the latest platforms and software for mobile and desktops for producing podcasts. According to Edison Research, "The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week."  In the spirit of learning and self producing,  I decided to start producing my own podcast (read all about why HERE.)     

There are so many benefits to producing your own podcast from launching a brand, creating brand awareness, promoting a product, project or events.  With today's podcast software you can share onto any social media platform and drastically increase your audio plays by how much you really promote it via social media.  I think podcasts are really a vehicle for  digital media.   Its definitely a different animal than radio, and it allows you have to complete control as the broadcaster, producer and promoter. Now more than ever, we have so much control over our own branding and reach and this all without dropping the large amounts of money to promote that you normally would for traditional media.  

In all the excitement about the benefits of podcasting, there was more one more important update that was announced by Google recently, which is indexing the actual podcasts and featuring them in search results!!! OMG!   How amazing, this will increase your reach, your listeners and drive consumers to your brand, how amazing?   I finally discovered mine in search results today and could not be happier!   I will be monitoring through analytics how much of a referrer Google will be to my numbers.   Here is an article that outlines the new update from Google

New Podcast! - Learning The Future of Voice Search & Sonic Branding

1. 50% of all searches will be voice searches by 2020, per comScore. (Is it even a post about voice search if you don’t lead with this stat??)
2. About 30% of all searches will be done without a screen by 2020, per Gartner.
3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022
Via wordstream - .
Learn more click on my podcast all about the importance of Voice Technology and Search: