Thursday, April 10, 2014
Garden State Film Festival 2014 - Filmmaking, Social Media
Another great year for the Garden State Film Festival, this time we moved to Atlantic City. The transition took countless hours of planning for logistics, press, and digital strategy. This year was the first year the festival moved to an e-balloting system, which was accessible via smartphone. Our social media strategy included newer platforms for real time coverage, such as Tumblr, Instagram and Vine. For filmmakers I gave a few introductory blasts on how to promote their films via social media, which this year the coverage and analytics really showed an increase in traffic, awareness and 'engagement.' Overall, a fantastic year, here are some pics from the weekend, which include Ed Asner, Laura Dern, and Bebe Neuwirth.