How to Optimize Your YouTube Strategy



One of the most underrated 'social media' platforms is Youtube. The reason I put it in quotes is because I believe there is a fine line and cross over with Youtube whether is just a video platform for content creators or it plays into both areas of content and digital media.  Using this platform has still yet to reach it peak with digital marketers.  There are tons of tricks and tips to getting your content to the top of the searches, also an important piece of information to remember is that Google owns Youtube, so search is the bible.   Below are tips on how to start optimizing your video content on Youtube. 

Optimizing Your YouTube Strategy:
  1. Create playlists
  2. Choose the best thumbnails for your image, this is where most people choose whether or not to watch your video. 
  3. Using cards throughout your video can help to promote the rest of your channel, calls to action or conversions. 
  4. Research - Create content that is closely related to yours but search what's getting the most views, and begin to start producing your content loosely using some of those formulas. 
Youtube Statistics:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • More than half of YouTube views come from mobile devices.

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