Showing posts with label Social media. Show all posts

How to Optimize Your YouTube Strategy

One of the most underrated 'social media' platforms is Youtube. The reason I put it in quotes is because I believe there is a fine line and cross over with Youtube whether is just a video platform for content creators or it plays into both areas of content and digital media.  Using this platform has still yet to reach it peak with digital marketers.  There are tons of tricks and tips to getting your content to the top of the searches, also an important piece of information to remember is that Google owns Youtube, so search is the bible.   Below are tips on how to start optimizing your video content on Youtube. 

Optimizing Your YouTube Strategy:
  1. Create playlists
  2. Choose the best thumbnails for your image, this is where most people choose whether or not to watch your video. 
  3. Using cards throughout your video can help to promote the rest of your channel, calls to action or conversions. 
  4. Research - Create content that is closely related to yours but search what's getting the most views, and begin to start producing your content loosely using some of those formulas. 
Youtube Statistics:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • More than half of YouTube views come from mobile devices.

Optimizing Your Social Media Strategy

Credit: Branex/ Social Media Today 
Social media is changing so fast that optimizing your social media strategy becomes a daily task. Learning how to create quality content has become one of the most important elements to succeeding in your social media strategy.

Take a look at this amazing infographic by Branex and how breaking down the process with 5 P's can help you produce a better strategy.    Listen to my podcast below as I break it all down.

How To Build Your Online Brand - Listen To My Podcast

Here is the basic foundation to getting started on building your online brand: 

  1. Define who you are, let your consumers know the authentic you.
  2. Define your values, this will also increase authenticy to your brand.
  3. Define your audience and their needs, how can you bring them value. 
  4. Build your assets: film video, take photos, create images, graphics, craft strategic messages.  Creating value in your content is one of the most important elements to online success. 
Listen Below For More on How To Build to Your Online Brand:

How To Premiere a Video On Facebook

'Live Videos Generate 600% More Facebook Interactions'

Digital media is evolving at a fast rate daily and some platforms are taking new turns when it comes to their consumer reach and ROI.   One of those platforms is Facebook, With the recent outage, there are so many questions going around of whether or not its still an effective platform for advertising and or engagement with consumers.   One of those very important tools is Facebook Live.  Video has increasingly become one of the top forms of consumption for consumers. With the LIVE component comes a lot of responsibility and broadcasting common sense best practices.   There have been instances of people using LIVE for negative purposes so its important to be part of the percentage using it to benefit, or support causes, businesses and projects.  Below are some tips on getting started.  We will also be broadcasting a new podcast getting into further detail on how to start your approach on producing a Facebook Live. 

With Facebook Live, you can actually premiere your video using the 'Watch Party' component which actually allows you to set a time to broadcast your video, which then looks like its going live.  There are so many positives to this component and tool.   Below are some tips on getting started.  We will also be broadcasting a new podcast getting into further detail on how to start your approach on producing a Facebook Live. 

What types of Page posts will show higher in News Feed?Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook…”

State of Social Media 2019

Here's some great information from Buffer on the the State of Social Media 2019.   Interesting information for 2019 regarding ads, Instagram and Facebook story ads. 

Brands are riding the organic stories wave. Stories ads are the next frontier.
The Stories format has taken the social media industry by storm, and data suggests that more than one billion accounts now use stories globally on Facebook-owned properties.

Messaging apps are still overlooked by almost three-quarters of brands.
Social media has become a lot more private in recent years, with many people choosing to share, and communicate via one-to-one messages or small group chats on platforms like WhatsApp and Messenger.

Influencer marketing is an effective strategy for brands, but guidelines need to be clearer.  Thirty-seven percent of respondents in our survey shared that their business has invested in influencer marketing.

More and more brands turn to video content. Facebook still leads the way.
Just 14.5 percent of businesses don’t publish any video content — down from 25 percent in our 2018 survey. More than one-third (36 percent) publish video content monthly, with around one quarter (24 percent) publishing video content weekly.

The majority of brands don’t, and have no plans to, use IGTV.
IGTV was launched back in June 2018, and despite some incredible content from a host of launch partners and creators like National Geographic and LaurDIY, it has yet to catch on as a platform for the majority of brands to share content.

Social media is a key part of marketing strategies, yet nearly 20 percent are unsure how to measure effectiveness.

Social media marketing has been around for many years now, and the majority of marketers see it as an important part of their overall strategy. Fifty-eight percent of marketers say social media is “Very important”, with 30 percent saying it’s “Somewhat important”.

Tips on How to Optimize Your Photos & Videos For Social Media

Did you know humans are 93% visual. Two-thirds of stimuli reach the brain through the visual system and our brain processes visual information 60,000 times faster than text alone."

Facebook users are sharing 684,478 pieces of content per minute. Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed.- Via Convince and Convert. 

Ok, so let's talk about a few ways to start optimizing your photos and videos - also don't forget how powerful mobile video is: "Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years."

When using your photos and videos, remember the following tips, these will help you to start formulating your shots, and videos.  You basically become your own producer and director. 

1.  Tell a story. People love being transported to someone elses' life. 
2.  Take your audience behind the scenes.
3.  Be sure to optimize #Hashtags, (we mentioned this on the last post) 
4.  Be unique to your brand, authenticity builds more loyalty with audiences. 

To learn more or consult on how best to approach gaining quality photos and videos, reach out to margaret at margaret fontana dot com 

Personal Branding: Why it Matters More Than Ever.

"Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products." - WIKIPEDIA

It's more important than ever to manage and own your personal brand.  Today we are all on digital media and own some type of profile on the many types of social media profiles.  If you're not managing your personal profile, someone else will.  

Some of the benefits to creating a personal brand can help you in these areas:
  • stand out from your competitors
  • increase your brand awareness
  • advertise your expertise
  • expand your network 
  • build your audience 
  • recruit employees 
  • find the right partners

The best way to start creating your personal brand is to claim and build your social media networks, this essentially will build trust with your audience and will be more likely to purchase a service or convert to a consumer. 

To learn more on how best to start your personal brand strategy email me at margaret at margaret fontana dot com 

Here are some great articles on building your brand:

3 Simple Steps To Crafting A Captivating Brand Story - What's Your Story?

Did you know that  92% of consumers want brands to create more ads and content that feels like a story.. ? 

Here’s how you can start— Create Your Own Brand Story ๐Ÿ“š
▶️ 3 Simple Steps To Crafting A Captivating Brand Story—->

  1.  Share a relatable journey 
  2.  Offer value in every piece of content
  3.  Include a call to action for your audience. 
✅Learn how to create your brand story: 
✅ Email me ๐Ÿ“ฉ 


๐ŸŽฌ Pre-Production Tips to Create Successful Video Content

Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand. ⁣⁣
Here are some reasons why video is such a strong element to add to your online brand marketing: ⁣⁣ ⁣⁣

  • 97% of marketers say video has helped increase user understanding of their product or service.⁣ ⁣
  • 76% say it helped them increase sales⁣. ⁣ ⁣
  • 47% say it helped them reduce support queries.⁣ ⁣ ⁣
  • 76% say it helped them increase traffic.⁣ ⁣ ⁣
  • 80% of marketers say video has increased dwell time on their website.⁣⁣ ⁣⁣

๐Ÿ“ To learn more on how you can add video to your marketing strategy email me ๐Ÿ’Œ⁣

Listen to the podcast where we break down all the pre-production elements.


Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them

Learn effective and key elements to building a successful social media strategy for your business or brand. Learn about goals, content, analytics, platforms, social media engagement and more. Social media is one of the most powerful marketing tools in your arsenal 90% of young adults use social media to communicate with brands, and this statistic is increasing. Tune into my podcast for more information:

Impact Producing For Media Events - 'Rider students take over promotion for local filmmaker's documentary'

Owner Seven13 Films & Director Joseph A. Halsey
Guest Speaking Educator At Rider University

What an amazing experience to produce a screening event for a major documentary with the power of students supporting and learning how to produce live events, including pre-production, promotion and social media impact producing.   

"Magrino had the students split themselves into three teams: video production, social media and event planning. Each team has been responsible for all promotion related to their area. With guidance from Rider alumna Margaret Fontana '97, owner of Margaret Fontana Media, which is overseeing Seven13films' publicity, students have taken control of Seven13films' social media channels, coordinated a full event plan for the screening event and storyboarded, filmed and edited a five-minute trailer for the documentary series. 

The class embodies the principles of the University's Engaged Learning Program by providing rich, real-world learning experiences. As a communications alumna, Fontana understands the strong impact an experiential learning project can have for students.

"This experience is 100 percent a crash course in everything media production and events," she says. "I know if I were to take a course all over again, this would be this course."
An idea that may give pause to some professionals, Halsey, the film's director, says becoming a client for college students has been an asset to his film's publicity."

3 Tips To Promote Your Film ๐ŸŽฅ Using Social Media - New Podcast!

Creating a social media strategy is the key ๐Ÿ”‘ in finding an supportive audience for your film project.

 1. Photos- Take #BTS (Behind the Scenes) photos and lots of them, publish them throughout production with thoughtful captions. Be sure to use #trending hashtags.

 2. Video- Using your smartphone, take cast and crew brief videos, highlighting either characters, plot, special guests, locations and themes. Videos perform the best for reach & Engagement in most social media platforms.
 3. Social ambassadors - ask your cast & crew to promote your film ๐ŸŽž during pre and post production. Be sure they’re resharing content and using your branded film hashtag.

 Want to learn more on how to promote your film without breaking the budget?
๐Ÿ“งContact Status

 Listen to my podcast here:

Program & Promote Your Content Like a TV ๐Ÿ“บ Show!

Promoting your brand content daily on different social media platforms requires new content often, a great way to execute on this strategy is to turn the camera on yourself and start producing content for each platform you own. If you own a business, brand or provide services put a strategy in motion and use your content Ike a TV show. What’s on the show today? Keep your consumers and audience engaged this may result in sales, brand awareness and or attendance if you’re promoting an event.

New Podcast - The Power of Social Media - How to Use Social Media To Promote Your Brand Message, Cause and Products.

What’s Your 2019 Content Strategy? Evaluate Your Assets: Photos, Logos and Content.

Margaret Fontana Media Podcast - Digital Trends for 2019!

Tune in to the Margaret Fontana Media Podcast Show and get latest digital media trends for 2019.

Margaret Fontana Speaker at Health Care Internet Conference 2018 Creating A Social Hub -With Jason Klein of Listen First Media

Margaret Fontana Media Podcast- My 10 Year Anniversary of the Italian American Girl Brand

Listen to my latest podcast as I reminisce about the last 10 years on the Italian American Girl site. This was my first ever web site and social media brand, I launched this site as the new social media revolution was coming to the surface. During the launch and through the years, I've partnered with great brands like Barilla, the Today Show, Keurig, Saeco and more, Artist, authors and celebrities have made their way onto the blog. Listen below, if you're a brand, artist, culinary expert, author and would like to be considered to be interviewed on my podcast, email me at Ciao, grazie! <3

Listen to my latest #Podcast -"Instagram announces IGTV, a standalone app for longer videos- How Will This Benefit Your Brand?

Digital & Content Media Services - Contact Margaret Fontana Media