Showing posts with label Social media. Show all posts

How to Grow Your Social Media Following

Learn the basic foundational elements to building your brand online and then growing your following. Quality vs. quantity is extremely important when building a reputable brand or business.

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Social Media & The Election -- How Powerful Is Social Media?

Latest Digital & Social Media News

Tune in as I discuss the latest news and features with TikTok, Instagram Reels, LinkedIn Stories, IGTV captions and more. Find out what’s next for digital 2021!


Interview with Sarah Evans CEO & Founder SEVANS Strategy & Digital PR

Margaret Fontana Media Presents: An interview with PR expert Sarah Evans.

Sarah Evans: CEO & Founder Sevans Strategy & Digital PR 

Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand correspondent and keynote speaker, who works with companies worldwide to create and improve their social and digital PR strategies. Her team is able to advise on branding, marketing, advertising, and public relations.

Additionally, Sarah has been a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Cisco, SAP, Wal Mart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. She is currently a member of the Forbes Agency Council Previously, Sarah worked with a Chicago-area crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.

Trending - Using Video In Your Digital Marketing Strategy to Increase Brand Reach

‘Videos generate the most reach on Facebook, the most engagement on Twitter, lead to more purchases on Pinterest and inspire more sharing Linkedin.’ - via Social Media Today.


The Value of Social Media During #Covid19

Social media usage has soared during the global pandemic of Covid-19 /Corona Virus. Facebook, Twitter, Instagram have seen up 61% increase in normal usage rates. Many brands are seeing ways social media has allowed them to have direct digital engagement with their consumers driving trust back into the ROI of social media. The future of social media will in turn evolve greatly along with technology and the needs to communicate during a crisis. Listen to my latest podcast episode below, let me know what you think..comment, email or rate this podcast.  

Thank you! 

Social Media Marketing

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Latest Margaret Fontana Media Podcast Show Episodes

Listen to the Margaret Fontana Media Podcast show here are the latest
podcast episodes: click below to listen from desktop or mobile:
📲 Social Media Strategies & Super Bowl 🏟 Marketing!-- 📲 Less is More.. Learning How To Program & Package Your Brand on Digital Media.-- 📲 Is TikTok Part of Your 2020 Social Media Strategy? --

Guest Teaching at Rider University This Semester 'Producing Content for Social Media & How To Produce a Podcast'

If you know me, you know I love to teach and teach all things about one of my favorite topics, social media/ content and podcasting.. its basically one topic because in today's digital economy all of these elements work in conjunction with one another.  I'll be working with the Rider University Communication class online breaking down the podcast process and how to position and package content for social media.  I will be teaching the students my high level process and how to produce a podcast from start to finish, which includes scripting, interviewing, writing, recording and marketing.   Stay tuned as we develop the episode this Spring with our students.  Thank you to Professor Kathy Magrino for this awesome opportunity to spend time and share what I love at my alma mater. 

Most Popular Digital Media Topics in 2019

Thank you everyone for an amazing 2019, we reviewed our top most read, listened and engaged with content and below are the top 4 topics for your knowledge!   Check out the posts and podcasts!  

The Importance of Your Online Branding

How to create the best social media strategy for your business and brand

NEWS! Instagram Will Begin Hiding Total LIKES in the USA Starting November 2019!

Personal Development: Why It Matters


Social Media Content Trends 2020

Recap: Advertising Week panel "Social Shorts: Q&A with Leading Minds in Social Media

A great week in New York City this past September for AdWeek.  'Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.'  

My participation on this panel was in partnership with ListenFirst media who became a trusted partner in data analytics for Hackensack Meridian Health.   On the panel we discussed topics surrounding social media ROI, KPIs, and the future of social media.  Major takeaways from this great panel was the fact that no matter what type of industry you are in or size, the foundation and questions in the daily evolving world of digital media forces us all to adapt and use different strategies in order to define our own goals and conversions. 

Podcast Results Now Live in Google Searches

Have you ever wanted to create a podcast? Creating podcasts have become a staple for most major and personal brands.  More than ever you have access to the latest platforms and software for mobile and desktops for producing podcasts. According to Edison Research, "The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week."  In the spirit of learning and self producing,  I decided to start producing my own podcast (read all about why HERE.)     

There are so many benefits to producing your own podcast from launching a brand, creating brand awareness, promoting a product, project or events.  With today's podcast software you can share onto any social media platform and drastically increase your audio plays by how much you really promote it via social media.  I think podcasts are really a vehicle for  digital media.   Its definitely a different animal than radio, and it allows you have to complete control as the broadcaster, producer and promoter. Now more than ever, we have so much control over our own branding and reach and this all without dropping the large amounts of money to promote that you normally would for traditional media.  

In all the excitement about the benefits of podcasting, there was more one more important update that was announced by Google recently, which is indexing the actual podcasts and featuring them in search results!!! OMG!   How amazing, this will increase your reach, your listeners and drive consumers to your brand, how amazing?   I finally discovered mine in search results today and could not be happier!   I will be monitoring through analytics how much of a referrer Google will be to my numbers.   Here is an article that outlines the new update from Google

Using Video In Your Digital Marketing Strategy to Increase Brand Reach

Listen to the below podcast: 

Personal Development: Why It Matters.

I'm a firm believer in personal development for personal and career reasons.   Continuously learning new things and skills can always enhance your performance professionally and in life.   I've had experience working in many areas of media starting my career off in television as an intern and then working my way  up to producer for an Emmy winning talk television shows.  I later moved into documentary programming and writing, which enabled me to move into the digital space, where most content was starting to move in to.

 In those years in order to learn the digital space, I put myself into the trenches of learning all about digital media by producing my own content.  Around 2008 I started my first blog called, Italian American Girl, which featured all content about growing up Italian American.   I produced a ton of content in a short time span and then began experimenting onto social media.  Myspace first, Facebook later, Twitter and Youtube were the front-runners, amazing to see that Twitter and Youtube are still the dark horses that in my opinion will win the social media race in the end.   As I moved into the digital media world, I expanded my knowledge of traditional media and began to experiment with content on every platform, which also forced me to produce for the medium.  Today when you hire someone to work in digital media, you have to ask them if they know all the platforms, and can they produce traditional to customized for each, its a very rare skill(s) and no not that many people take the time to learn the platforms, their capabilities, or their metric systems.   As I moved from producing in tradition TV to digital, I learned on my own and basically became self taught. 

My first experience with social media experts was while visiting the infamous Gary Vaynerchuk at this store in Springfield, N.J., where he was just starting to talk about how he used social media to scale his father's liquor's store to e-commerce.  Gary is now a gazillionaire, and I believe I may have made into one of his first books where they featured a whole video on line.   Point is, if you want to succeed in this space or any other industry you must continuously learn, you must take the time to learn what, why and how new technology or trends are effecting the world,  Self taught and surrounding yourself with those who are succeeding at the experiments is the only way to go.  If you preach you must practice.

The Importance of Your Online Branding

Margaret Fontana of
Margaret Fontana Media
photo by Margaret Casperson 

Creating new content often and consistently is an important element to maintaining a successful online presence.  What you portray and package for your brand is ultimately how and why other company's and or brands want to do business with you.    A great way to keep your content fresh and consistent is to schedule photos and videos either of you, your team or your brand's features and stories.   Some other important things to remember are most consumers will online research first before they even get to you, so where is the number one place they do that..?  Google of course.   Make sure you are tagging, adding captions, so Google can index your photos and properly serve them up when someone does a search in your field, service or product.  Remember in today's world of algorithms and online reputation, a picture is worth a thousand a words or a thousand or more dollars, you want to create value and obviously you want more than a thousand, LOL.  That's the expression.

Here's a brief summary from Social Media Today that outlines a bit more on this topic of personal branding. 

New Podcast - Key 🔑 Strategies To Build Your Brand Online

Key Strategies To Building Your Brand Online:
 1. Bringing Value To Your Consumers 
2. Knowing Your Audience 
3. Giving Your Brand A Voice 
4. Building on Multiple Channels/Promoting 
5. Developing Your Social Media Strategy 
6. Creating & Monitoring Your Online Reputation

How to Optimize Your YouTube Strategy

One of the most underrated 'social media' platforms is Youtube. The reason I put it in quotes is because I believe there is a fine line and cross over with Youtube whether is just a video platform for content creators or it plays into both areas of content and digital media.  Using this platform has still yet to reach it peak with digital marketers.  There are tons of tricks and tips to getting your content to the top of the searches, also an important piece of information to remember is that Google owns Youtube, so search is the bible.   Below are tips on how to start optimizing your video content on Youtube. 

Optimizing Your YouTube Strategy:
  1. Create playlists
  2. Choose the best thumbnails for your image, this is where most people choose whether or not to watch your video. 
  3. Using cards throughout your video can help to promote the rest of your channel, calls to action or conversions. 
  4. Research - Create content that is closely related to yours but search what's getting the most views, and begin to start producing your content loosely using some of those formulas. 
Youtube Statistics:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
  • 6 out of 10 people prefer online video platforms to live TV
  • The total number of hours of video watched on YouTube each month – 3.25 billion.
  • More than half of YouTube views come from mobile devices.

Optimizing Your Social Media Strategy

Credit: Branex/ Social Media Today 
Social media is changing so fast that optimizing your social media strategy becomes a daily task. Learning how to create quality content has become one of the most important elements to succeeding in your social media strategy.

Take a look at this amazing infographic by Branex and how breaking down the process with 5 P's can help you produce a better strategy.    Listen to my podcast below as I break it all down.

How To Build Your Online Brand - Listen To My Podcast

Here is the basic foundation to getting started on building your online brand: 

  1. Define who you are, let your consumers know the authentic you.
  2. Define your values, this will also increase authenticy to your brand.
  3. Define your audience and their needs, how can you bring them value. 
  4. Build your assets: film video, take photos, create images, graphics, craft strategic messages.  Creating value in your content is one of the most important elements to online success. 
Listen Below For More on How To Build to Your Online Brand: