Personal Branding: Why it Matters More Than Ever.

"Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products." - WIKIPEDIA

It's more important than ever to manage and own your personal brand.  Today we are all on digital media and own some type of profile on the many types of social media profiles.  If you're not managing your personal profile, someone else will.  

Some of the benefits to creating a personal brand can help you in these areas:

• stand out from your competitors
• increase your brand awareness
• advertise your expertise
• expand your network 
• build your audience 
• recruit employees 
• find the right partners

The best way to start creating your personal brand is to claim and build your social media networks, this essentially will build trust with your audience and will be more likely to purchase a service or convert to a consumer. 

To learn more on how best to start your personal brand strategy email me at margaret at margaret fontana dot com 

Here are some great articles on building your brand: https://www.garyvaynerchuk.com/5-strategies-for-personal-branding-online/