Showing posts with label Social media. Show all posts

How To Promote Your Film Using Digital & Social Media

"Learning By Doing: Rider University Students Take Over Social Media at #HMHWomenRock Event" - A Great Partnership!

Another great partnership with Rider University and Professor Kathy Magrino's Publicity Methods class.  This year we partnered to enhance our social media ambassador influence with an entire class of Rider students majoring in media, public relations, digital media and communications.  I participated in SKYPE classes with the students leading up to the event to discuss pre-production, strategy, event run down and how we would cover the 'story.'  Each student was assigned an area and role such as 'producer,'  the goal of the social media embassy as we call it, was to increase our reach, awareness and branding of the event utilizing video, text, and all content onto different broadcast mediums such as SnapChat, Instagram, Twitter and Pinterest.     The students performed amazingly and even taught us some new things about using social media.   Overall, the event and reach was successful.  For more on the details and write up please visit Professor Magrino's post here:


Listen To My #Podcast -Building Your Personal Brand, What's Your Strategy?

Video Marketing For 2018 and What Happens In An Internet Minute... Tune Into My Podcast Now!

Experimenting In Digital Media & Why You Should....

Digital Production, Covering Press, Media Using Social Media - Reaching Your Audience.

Join Me on March 22 at the Garden State Film Festival As I Present 'How to Promote Your Film Using Social Media'

Guest Speaking on Digital Media at Rider University

Buying LIKES - Real or Faux Strategy #noconversion #haveastrategy

What Will We Be Teaching About Digital Media in 2015?

Implementing A Digital & Social Media Plan

Why It's Important To Check Your Digital Assets Daily

Social Media Etiquette 101

Garden State Film Festival 2014 - Filmmaking, Social Media

Another great year for the Garden State Film Festival, this time we moved to Atlantic City.  The transition took countless hours of planning for logistics, press, and digital strategy.  This year was the first year the festival moved to an e-balloting system, which was accessible via smartphone.  Our social media strategy included newer platforms for real time coverage, such as Tumblr, Instagram and Vine.  For filmmakers I gave a few introductory blasts on how to promote their films via social media, which this year the coverage and analytics really showed an increase in traffic, awareness and 'engagement.' Overall, a fantastic year, here are some pics from the weekend, which include Ed Asner, Laura Dern, and Bebe Neuwirth.

Focus On Communication & Journalism Panel - Hosted By Rider University

Panel Discussion 
With Rider Alumni

New York City Health Business Leaders and Mayo Clinic Social Media Conference

New York City Health Business Leaders and Mayo Clinic Social Media Conference - 2012
Last year I was invited by Mayo Clinic and  NYCHBL to present with top business leaders in the health care industry on social media and community management.  A fantastic day in New York City with an amazing audience! 

Rider University - Presenting Social Media and Writing for the Media

Back at Rider University teaching the journalism class about social media and writing for the media. 

Social Media and Managing an Online Community Presentation

A great day presenting at the New Jersey Hospital Association in Princeton.