Showing posts with label digital media. Show all posts

How To Premiere a Video On Facebook

'Live Videos Generate 600% More Facebook Interactions'

Digital media is evolving at a fast rate daily and some platforms are taking new turns when it comes to their consumer reach and ROI.   One of those platforms is Facebook, With the recent outage, there are so many questions going around of whether or not its still an effective platform for advertising and or engagement with consumers.   One of those very important tools is Facebook Live.  Video has increasingly become one of the top forms of consumption for consumers. With the LIVE component comes a lot of responsibility and broadcasting common sense best practices.   There have been instances of people using LIVE for negative purposes so its important to be part of the percentage using it to benefit, or support causes, businesses and projects.  Below are some tips on getting started.  We will also be broadcasting a new podcast getting into further detail on how to start your approach on producing a Facebook Live. 

With Facebook Live, you can actually premiere your video using the 'Watch Party' component which actually allows you to set a time to broadcast your video, which then looks like its going live.  There are so many positives to this component and tool.   Below are some tips on getting started.  We will also be broadcasting a new podcast getting into further detail on how to start your approach on producing a Facebook Live. 

What types of Page posts will show higher in News Feed?Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook…”

Why I Started The Margaret Fontana Media Podcast

A little over a year ago I started a podcast.  I called it the Margaret Fontana Media Podcast Show I started reading more information and research on digital trends and how podcasting would become the next big thing. So I wanted to make sure I knew every aspect of production, marketing and technical details as I could before I brought it into my professional world either as a new trend to recommend and or even to know how to produce it if someone wanted to produce it.

I started from the bottom (literally like the Drake song) and figured out how to get my voice onto a platform using an audio platform. I researched a ton of articles from the big players in digital media like  Joe Rogan, Amy Porterfield and Gary Vaynerchuk and realized everyone was producing at different levels.  So I started experimenting, if you actually listen to my podcasts, I always emphasize the importance of experimenting in digital media.  This space changes so much and technology changes daily so you really have to have an open mind and creative bandwidth to try it all.   So getting back to the actual production details, I followed the advice of one expert who said, hey you know that awesome, expensive phone you own.. thats a microphone, use it.  So I did, the sound quality on your iPhone is amazing and its really quite easy to transfer audio files seamlessly to most platforms.

I started out by using SoundCloud because at the time, I wanted to start gauging whether or not my topics or episodes were resonating with anyone and whether or not I had listeners.  The reason to be on Soundcloud  at the time for me was because at the time Apple Podcasts did not have analytics.  I eventually graduated to Apple Podcasts, and now have a syndicated connections across multiple platforms including Spotify.  The reason I'm sharing this is to say, A.) You should execute and practice what you preach in order to be a 'producer.' I think its important to actually get in the production trenches before you make that suggestion or 'pretend' you know how to produce including for a podcast.   B.)  Podcast listening is growing at a very fast rate, and this should be included as part of your content strategy either for you brand, product or service. One-third of the population reported having listened to a podcast in the last month, representing 90 million monthly listeners.

I encourage you write down your theme or topic idea,  then literally go into your voice memo app on your iPhone and start recording yourself on a subject you know very well.  Then listen back, you will find that you are in fact the expert.  Once you've gone through this exercise you may be ready to start your podcast.   There should be a plan, strategy and obviously good topics in this plan, if you want support in producing this, contact me. margaret at margaret fontana dot com


🎬 Pre-Production Tips to Create Successful Video Content

Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand. ⁣⁣
Here are some reasons why video is such a strong element to add to your online brand marketing: ⁣⁣ ⁣⁣

  • 97% of marketers say video has helped increase user understanding of their product or service.⁣ ⁣
  • 76% say it helped them increase sales⁣. ⁣ ⁣
  • 47% say it helped them reduce support queries.⁣ ⁣ ⁣
  • 76% say it helped them increase traffic.⁣ ⁣ ⁣
  • 80% of marketers say video has increased dwell time on their website.⁣⁣ ⁣⁣

📝 To learn more on how you can add video to your marketing strategy email me 💌⁣

Listen to the podcast where we break down all the pre-production elements.


Program & Promote Your Content Like a TV 📺 Show!

Promoting your brand content daily on different social media platforms requires new content often, a great way to execute on this strategy is to turn the camera on yourself and start producing content for each platform you own. If you own a business, brand or provide services put a strategy in motion and use your content Ike a TV show. What’s on the show today? Keep your consumers and audience engaged this may result in sales, brand awareness and or attendance if you’re promoting an event.

5 Podcasts Every Digital Marketing Pro Should Be Listening To: Margaret Fontana Media Featured

Thank you Deirdre Lopian PR for including the Margaret Fontana Media Podcast show in this exclusive list. 

・・・"Whether you are new to digital marketing, a seasoned pro, or a DIYer there is endless amounts of digital marketing content at our disposal.  But trying to read blogs, watch webinars and attend conferences can be time consuming on top of our daily workload. This is why podcasts are recommended as one of the most effective channels for digital marketers to stay educated, informed and inspired." 

Click here to read about the full feature: 

To listen to the Margaret Fontana Media Podcast go here:

Margaret Fontana Speaker at Health Care Internet Conference 2018 Creating A Social Hub -With Jason Klein of Listen First Media

New Podcast! - Learning The Future of Voice Search & Sonic Branding

1. 50% of all searches will be voice searches by 2020, per comScore. (Is it even a post about voice search if you don’t lead with this stat??)
2. About 30% of all searches will be done without a screen by 2020, per Gartner.
3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022
Via wordstream - .
Learn more click on my podcast all about the importance of Voice Technology and Search: 

How To Establish Key Elements of an Effective Social Media Marketing Strategy

New Podcast! Listen to: The Role Of Social Media In Film Marketing

What Do The New Facebook Changes Mean For Your Brand?

How to Use Social Media For Fundraising A Cause, Project or Brand!

How To Promote Your Film Using Digital & Social Media

"Learning By Doing: Rider University Students Take Over Social Media at #HMHWomenRock Event" - A Great Partnership!

Another great partnership with Rider University and Professor Kathy Magrino's Publicity Methods class.  This year we partnered to enhance our social media ambassador influence with an entire class of Rider students majoring in media, public relations, digital media and communications.  I participated in SKYPE classes with the students leading up to the event to discuss pre-production, strategy, event run down and how we would cover the 'story.'  Each student was assigned an area and role such as 'producer,'  the goal of the social media embassy as we call it, was to increase our reach, awareness and branding of the event utilizing video, text, and all content onto different broadcast mediums such as SnapChat, Instagram, Twitter and Pinterest.     The students performed amazingly and even taught us some new things about using social media.   Overall, the event and reach was successful.  For more on the details and write up please visit Professor Magrino's post here:


Listen To My #Podcast -Building Your Personal Brand, What's Your Strategy?

Experimenting In Digital Media & Why You Should....

Success Requires Action And A Strong Work Ethic

Join Me on March 22 at the Garden State Film Festival As I Present 'How to Promote Your Film Using Social Media'

What's Your Social Capital?

Guest Speaking on Digital Media at Rider University

What Will We Be Teaching About Digital Media in 2015?