How to Position & Package Your Content Like A Top Rated TV Show!


Margaret Fontana

Positioning and packaging your content like a top-rated TV show involves several key elements. Here are some tips to help you achieve this:

Create a compelling concept: Just like a TV show, your content needs to have a strong concept that will attract and engage your audience. This concept should be unique, relevant, and interesting to your target audience.

Develop a consistent brand: Your content needs to have a consistent brand that reflects your values, mission, and style. This brand should be reflected in your messaging, visuals, and overall tone.

Use high-quality visuals: Top-rated TV shows use high-quality visuals to grab and hold their audience's attention. Use professional photography, graphics, and videos to create visually appealing content that stands out.

Optimize for SEO: Just like TV shows need to be discovered by viewers, your content needs to be discoverable by search engines. Optimize your content for search engine optimization (SEO) by using relevant keywords, meta descriptions, and headings.

Incorporate storytelling: One of the reasons why top-rated TV shows are so successful is that they tell a compelling story. Use storytelling techniques in your content to keep your audience engaged and interested.

Use social media: Top-rated TV shows often use social media to build buzz and generate excitement. Use social media to promote your content, engage with your audience, and build your brand.

By incorporating these elements into your content, you can position and package it like a top-rated TV show that will attract and engage your audience.

Learn more and listen to a recent episode of my podcast on this topic.