Content is king

Margaret Fontana

Content is king.
And you know why? Because it answers your audience's questions, helps you build trust, develop relationships, improve conversions, and generate leads.

To get started on your content strategy, here are a few things to focus on:

1. Define your goal.

2. Conduct persona research.

3. Run a content audit.

4. Choose a content management system (CMS).

5. Determine which type of content you want to create—blog posts, articles, videos, audio, photos… whatever makes sense for the purpose of your business!

6. Brainstorm content ideas—you'll have plenty! From there, it’s all about publishing and managing your content so that it reflects your goals and serves its purpose well.

To learn more tune into my podcast