Using Instagram Stories To Boost Your Brand, Product or Service

Using Instagram to boost your brand, service or product may be one of the most important things you do for your social media strategy.  Instagram is one of the fastest growing social networks, with the highest engagement.   Stories is now being used across Instagram and Facebook, performing at a very high engagement rate.   Below are some stats to confirm why you should be using Instagram and Facebook stories to boost your brand.  Below the stats is one of my most listened to podcasts all about Using Instagram Stories to Boost Your Brand. Go check it out. 

  1. Over 60% of users log in daily, making it the second most engaged network after Facebook.
  2. The biggest demographic group are males between 18 – 24 years old, while 60.4% of all users are aged between 18 and 24.
  3. 35% of US internet users are now on Instagram.
  4. 300M users interact with Instagram Stories daily.