Great storytelling is key to connecting with your audience

Margaret Fontana, Margaret Fontana Media

Great storytelling also helps to differentiate a brand from its competitors. By sharing unique and interesting stories, a brand can create a distinct identity that sets it apart from others in the market. It also helps to provide context and meaning to the products or services that a brand offers, making them more relatable and desirable to the audience.

Additionally, storytelling can help to create a sense of community and belonging around a brand. By sharing stories that resonate with the audience, a brand can create a sense of shared values and experiences, which can foster a sense of loyalty and a deeper connection with the brand.

Overall, storytelling is a powerful tool for marketing because it allows brands to connect with their audience on a deeper level, differentiate themselves from competitors, and create a sense of community around the brand.