Recap: Advertising Week panel "Social Shorts: Q&A with Leading Minds in Social Media

A great week in New York City this past September for AdWeek.  'Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.'  

My participation on this panel was in partnership with ListenFirst media who became a trusted partner in data analytics for Hackensack Meridian Health.   On the panel we discussed topics surrounding social media ROI, KPIs, and the future of social media.  Major takeaways from this great panel was the fact that no matter what type of industry you are in or size, the foundation and questions in the daily evolving world of digital media forces us all to adapt and use different strategies in order to define our own goals and conversions.