Digital News: Stats To Support Video Use In Your Digital Strategy

Video Marketing Statistics

  • By 2019, 80% of global Internet consumption will be video content.
  • 86% of online video marketers use video content.
  • 81% of people feature their video on their brand's website.
  • 7 out of 10 marketing professionals are optimizing video for SEO.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Marketers who use video receive 41% more web traffic from search than non-users.
  • 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget
  • Marketers who use video content get 66% more qualified leads per year.
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI
  • Video in email leads to a 200-300% increase in click-through rates.

To hear more on this topic, listen to one of my podcast episodes: 


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