Podcast Results Now Live in Google Searches



Have you ever wanted to create a podcast? Creating podcasts have become a staple for most major and personal brands.  More than ever you have access to the latest platforms and software for mobile and desktops for producing podcasts. According to Edison Research, "The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week."  In the spirit of learning and self producing,  I decided to start producing my own podcast (read all about why HERE.)     

There are so many benefits to producing your own podcast from launching a brand, creating brand awareness, promoting a product, project or events.  With today's podcast software you can share onto any social media platform and drastically increase your audio plays by how much you really promote it via social media.  I think podcasts are really a vehicle for  digital media.   Its definitely a different animal than radio, and it allows you have to complete control as the broadcaster, producer and promoter. Now more than ever, we have so much control over our own branding and reach and this all without dropping the large amounts of money to promote that you normally would for traditional media.  

In all the excitement about the benefits of podcasting, there was more one more important update that was announced by Google recently, which is indexing the actual podcasts and featuring them in search results!!! OMG!   How amazing, this will increase your reach, your listeners and drive consumers to your brand, how amazing?   I finally discovered mine in search results today and could not be happier!   I will be monitoring through analytics how much of a referrer Google will be to my numbers.   Here is an article that outlines the new update from Google

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