Tips on How to Optimize Your Photos & Videos For Social Media

Did you know humans are 93% visual. Two-thirds of stimuli reach the brain through the visual system and our brain processes visual information 60,000 times faster than text alone."

Facebook users are sharing 684,478 pieces of content per minute. Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed.- Via Convince and Convert. 

Ok, so let's talk about a few ways to start optimizing your photos and videos - also don't forget how powerful mobile video is: "Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years."

When using your photos and videos, remember the following tips, these will help you to start formulating your shots, and videos.  You basically become your own producer and director. 

1.  Tell a story. People love being transported to someone elses' life. 
2.  Take your audience behind the scenes.
3.  Be sure to optimize #Hashtags, (we mentioned this on the last post) 
4.  Be unique to your brand, authenticity builds more loyalty with audiences. 

To learn more or consult on how best to approach gaining quality photos and videos, reach out to margaret at margaret fontana dot com