State of Social Media 2019
Brands are riding the organic stories wave. Stories ads are the next frontier.
The Stories format has taken the social media industry by storm, and data suggests that more than one billion accounts now use stories globally on Facebook-owned properties.
Messaging apps are still overlooked by almost three-quarters of brands.
Social media has become a lot more private in recent years, with many people choosing to share, and communicate via one-to-one messages or small group chats on platforms like WhatsApp and Messenger.
Influencer marketing is an effective strategy for brands, but guidelines need to be clearer. Thirty-seven percent of respondents in our survey shared that their business has invested in influencer marketing.
More and more brands turn to video content. Facebook still leads the way.
Just 14.5 percent of businesses don’t publish any video content — down from 25 percent in our 2018 survey. More than one-third (36 percent) publish video content monthly, with around one quarter (24 percent) publishing video content weekly.
The majority of brands don’t, and have no plans to, use IGTV.
IGTV was launched back in June 2018, and despite some incredible content from a host of launch partners and creators like National Geographic and LaurDIY, it has yet to catch on as a platform for the majority of brands to share content.
Social media is a key part of marketing strategies, yet nearly 20 percent are unsure how to measure effectiveness.
Social media marketing has been around for many years now, and the majority of marketers see it as an important part of their overall strategy. Fifty-eight percent of marketers say social media is “Very important”, with 30 percent saying it’s “Somewhat important”.
To learn more: https://buffer.com/state-of-social-2019
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